Track and compare your Instagram competitors

Follow up to 10 competitor accounts and see their follower growth, posting activity, and engagement next to your own. Know what is working in your niche without stalking profiles by hand.

Context for your own numbers

Competitor tracking answers the question your own dashboard can't: is 4% growth good? On its own, a number means little. Next to the three accounts you actually compete with, it tells you whether you are pulling ahead, keeping pace, or falling behind, and whose content is worth studying.

Pallyy tracks the public performance of the Instagram accounts you choose as part of your social media analytics , so the comparison is waiting for you in the same dashboard as your own results.

How Instagram competitor tracking works

Pick the accounts once, then check the comparison whenever you need it.

1

Add competitor handles

Choose the Instagram accounts you want to keep an eye on.

2

Pallyy tracks them

Follower counts, posting activity, and engagement are collected automatically.

3

Compare side by side

See competitor performance next to your own accounts in one view.

4

Learn what works

Spot the posting habits and content styles earning engagement in your niche.

What you learn about each competitor

Tracked automatically from their public Instagram activity.

Follower growth See how each competitor's audience is growing over time.
Posting activity Track how often each account posts and what that cadence earns them.
Engagement Compare likes and comments to see whose content lands hardest.
Hashtags See which hashtags competitors lean on in their posts.
Side-by-side benchmarks Your accounts sit in the same table, so the gap is always visible.
Up to 10 competitors Track one competitor on the free plan and up to 10 on paid plans.

Questions, answered

What is Instagram competitor tracking?

Instagram competitor tracking means following the public performance of accounts in your niche: their follower growth, how often they post, which hashtags they use, and how much engagement they earn. It turns your own metrics into benchmarks by giving them context.

How many competitors can I track in Pallyy?

The free plan includes 1 competitor and paid plans include up to 10, tracked per social set.

What competitor metrics does Pallyy compare?

Follower growth, posting activity, hashtags, and engagement, shown side by side with your own connected Instagram accounts.

Will competitors know I am tracking them?

No. Competitor tracking uses publicly available Instagram data, so there is no follow, notification, or connection to their account.

Can I track competitors on other platforms?

Competitor tracking currently covers Instagram. Your own accounts on Instagram, Facebook, and LinkedIn are covered by Pallyy analytics.

Why track competitors at all?

Because raw numbers mean little on their own. Knowing whether your growth and engagement beat the accounts you compete with tells you if your strategy is working, and watching what earns them engagement is a shortcut to better content ideas.

Ready to see how you really compare?